ARROUND

develop blockchain platform

ARROUND is an augmented reality platform, where new opportunities for advertising are created, working using block technology. Regular users will be able to interact with augmented reality elements (hereafter AR) through the mobile application. In addition to users, the ARROUND platform will be able to unite in ecosystem brands, advertisers, advertising agencies, and AR technology developers. The movement towards the development of VR and AR technology today is a more promising one, as evidenced by a large number of companies working in this industry. This is also said and the capitalization of these companies.

What issues are resolved by this platform? The problem for advertisers is the saturation of the advertising market in the real world, which leads to a decrease in the effectiveness of advertising campaigns, and the growth of financial costs for it. ARROUND creates a new space for advertising, where it will have a targeted focus, and will require a much cheaper cost. Also, this platform solves AR technology problems not needed. On that basis, there will be interaction between advertisers and AR developers, who will push the latter to develop new technologies.

The main tool in communication between advertisers and users will be applications for mobile devices. Through it that users will be able to see advertisements and other elements posted in AR. This application is available for download(for Android systems), but in trial mode so that the average user will not be able to register. The main concept in the application is “round”. This is digital content (3D objects, images, text, links to several sources) related to a particular place. Under AR conditions, there is a wide opportunity to use rounds for marketing purposes. So, ordinary users can make their own rounds (which they can only see, or their friends). Advertisers will have access to broader functionality in creating such content: it can be a flat banner ad (not just text or images) , but also video), 3D objects, navigation. In this case, the visibility of each round for the user can be adjusted depending on the advertising target,

In the ARROUND application, there are three main components: the camera (where AR interacts), the news feed from the round (users receive news only from the rounds they are subscribed to), maps showing rounds in the area. There will also be different user roles: ordinary users (interact with round advertisers and other users, have limited opportunities to make rounds), professional bloggers (have more functions to make rounds), brand accounts (company accounts), advertising ad creation accounts Ad content uses a variety of tools), moderators (consult with users about problems that arise, control the creation of rounds according to internal rules). This also needs to be mentioned here,

Is the ARROUND platform attractive to users? First of all, this is an opportunity to get rid of unattractive ads, news, etc. The average user, looking for, for example, in a shopping center through a smartphone camera, will be able to see the action that is in demand, the advertisement of goods. In addition, it is possible to make your own rounds, or see a round of friends. For advertisers, very good conditions are made for advertising campaigns, which makes it possible to calculate their high effectiveness. Ad content is targeted, and will only be visible to users who are interested in it, and who are potential customers. Also, ads in AR will require far less financial costs (because there are no intermediaries, promoters, no fees for physical development of advertisements, installations, etc.). This means that to advertise on billboards in the real world will be far more expensive than places in this place, only in AR. Also, provisions are made for advertising agencies and freelancers. Using the platform toolkit, they will be able to create content for customers that is needed for advertising.

Use tokens

The ARR token (created on Ethereum block) is the only internal payment unit. Users, depending on their role on this platform and function, will pay for the ARROUND service. The first ARR can be purchased at all stages of sales, and after that it will be available on the stock exchange. In the future, the team plans to move to its own block.

Token Sales Token

– ARR

Pre-Sale – February 27, 2018 – May 1, 2018

Private sail – until September 15, 2018 (40% bonus)

Token-Season – September 15, 2018 – November 15, 2018

Token price – $ 0.035

Minimum cost – $ 5 000 000

maximum amount of cost – $ 30 000 000

Token created – 3 000 000 000 ARR (tokens that have not been sold will be burned)

Token distribution:

48.3% – sales

8.2% – bonus at the time of sale

22% – funds for community development and liquidity (including advisors, partners, etc.)

10% – Funds for the support of master site holders

10% – tim

1.5% gift

Rating

PLAN.
Port arround Augmented Reality Glasses to ODG and Microsoft HoloLens
Engage platform advertising agency
Запуск рекламных компаний с крупными аптечными сетями в Европе
Develop self-service module for agencies to establish their own AR content

2020

PLAN.
The first auction in the secondary market for selling advertising space in the platform
Launching SDK, attracts third-party developers to the platform
Launching pilot projects with partners in
US Expansion into new markets: China, Japan, Korea, Europe

Finance

Command

Team members are represented on the site along with links to their pages on LinkedIn. Note that only 9 people are represented, which allows us to assume that they are not all team members. The CEO of the project is Neil Bryant, who has worked in Moscow since 2003. Prior to that, he held positions related to financial and marketing activities in companies such as Badoo, PayOnline, Alpari Group, RIA Novosti. Among the participants, we noted Artem Haritonov, who also participated in the KYC project team. LEAL, and Kate Bublik, who participated in the Humancoin project team.

Let’s look at the advisory team. They number 5 people. The most famous of them is Vladimir Nikitin (he took part in projects such as: KYC. LEAL, Pecunio, FTEC, DIW Token, Nauticus, Worldopoly, Enlte, Iagon), and Nathan Christian (taking part in projects such as: Moonlite, VeriME, Friendz, Online, Worldopoly, Bulleon, Datablockchain).

Results

Everyone must decide whether to accept or not participate in the screen token independently. I will not reject personal dispositions for this project. And that’s really justified. Active development of VR and AR technology, this is what awaits us in the near future, and this industrial market is difficult to imagine. And the idea of using AR to create alternative advertising space for me was very successful. The ARROUND platform not only can solve many of the problems in the advertising market, but also create conditions for more effective development. In addition, we have mentioned above that it will be interesting and useful not only for advertisers, but also for ordinary users, bloggers, advertising agencies and freelancers, AR developers.

PARTNERSHIP:

ARROUND has partnered with big brands such as Unilever, Scania and Campari to launch an AR marketing campaign. We also work with 36.6, a pharmaceutical chain with more than 2,000 physical outlets, to commercialize navigation products in our stores.